The Basics of Crowdfunding and Indiegogo

Definition – Crowdfunding:

Crowdfunding is a method of raising capital in small amounts from a large group of people using the Internet and social media. Unlike funds from venture capitalists or angel investors, the money raised through crowdfunding doesn’t necessarily buy the lender a share, and there is no guarantee that it will be repaid if the venture is successful. Instead, individuals are asked to make microinvestments or donations to causes and ventures they believe in, thus allowing the work to be completed.

Definition – What does Crowdsourcing mean?

Crowdsourcing is a process through which a task, problem or project is solved and completed through a group of unofficial and geographically dispersed participants.

Crowdsourcing is a joint process development or problem-solving technique that requires help from a network of people, or crowd. This network is usually connected via the Internet or through a specific website.

definitions via  www.techopedia.com

What does Indiegogo do?

Indiegogo is a crowd-funding platform where people who want to raise money can create fundraising campaigns to tell their story and get the word out. Indiegogo is also a place to discover what people all over the world are passionate about and how to get involved.

via www.indiegogo.com

What are the Contribution Options at Indigogo?

Indiegogo permits contributions through PayPal or Credit Card. All credit card contributions are held until the end of the campaign.  Contributions using PayPal are immediately deposited into the campaign’s PayPal account.

What Are Perks?

A perk is something you offer people in exchange for their contribution. Perks give contributors an additional non-monetary incentive to support your campaign.

Via www.indiegogo.com

Perk Options

Contributors can select a perk package, and the amount they are willing to contribute for that package, provided they meet the minimum listed.  Contributors can also contribute any amount they wish and decline perks.  Both are done after selecting one of the “Contribute Now” buttons and editing their contribution selection in the new window. 

It’s Social… it’s more than dollars… it’s also about connecting.

The energy, comments, and sharing of the campaign is also important. 

Links Screwball UniverseCity’s social media and Indiegogo accounts:

http://www.indiegogo.com/Screwball-UniverseCity

http://www.indiegogo.com/Screwball-UniverseCity?c=comments

www.pinterest.com/screwballu

www.twitter.com/screwballu

http://www.facebook.com/pages/Screwball-UniverseCity/407066602683458

 

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